Brunel Research in Enterprise, Sustainability and Ethics (BRESE)

Brunel Enterprise Centre (BEC)

 

ACTIVATING GOODWILL:

Building Goodwill Through Ethical Performance

Interactive Workshop

28th February 2002

Brunel Research in Enterprise, Sustainability and Ethics (BRESE), and Brunel Enterprise Centre (BEC) are offering an innovative workshop focusing on activating goodwill through ethical performance. The objectives of this highly interactive session are to provide SMEs with a deeper understanding of the financial and non-financial value of goodwill in their companies, to identify the ethical components of goodwill and to build goodwill through ethical performance.

WHY IS IT SO IMPORTANT TO ACTIVATE GOODWILL IN YOUR BUSINESS?

Goodwill is a vital intangible asset in all businesses.

"Goodwill is part of a larger asset, the investment, for which management remains accountable" (Financial Reporting Standard 10 issued by the Accounting Standards Board)

For the SME sector, goodwill and reputation are vital to economic success in the long term.

WORKSHOP OBJECTIVES:

  1. to provide you with deeper understanding of the value of goodwill in your business

  2. to demonstrate how to recognise the key drivers of goodwill in your business

  3. to understand your ethical performance

  4. to introduce a framework to protect your goodwill by ethical performance

  5. to present you with a 10 point action plan to activate goodwill on Monday morning

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ANTICIPATED ACHIVEMENTS

Whatever the nature of your business, the Activating Goodwill Workshop will demonstrate how to increase your profits, and raise the value of your company.

We have no doubt that the outcomes from the workshop will be positive for you, as our focus is very much on practical skills. The workshop is run by a team of leading management experts and practitioners who can help you develop the relevant skills you need.

TRAINERS

Dr Laura Spence, lecturer at School of Business and Management, Brunel University.

Dr Michael Thompson, director of the Goodbrands Works, London.

INTRODUCED BY

Dr Andrew Blatiak, Continuing Professional Development Department, Brunel Enterprise Centre.

PROGRAMME

The Workshop will start at 2pm on 28th February 2002 and will take place in the MBA building, Brunel University, Uxbridge, West London. It will consist of interactive sessions and exercises, focused on developing your practical skills in Activating Goodwill in your business. The Workshop will close at 7.15pm with a certificate awarding ceremony.

ENROLL TODAY TO MAKE THE MOST OF FUTURE OPPORTUNITIES!

The workshop fee is £95 + VAT including buffet and refreshments.

For all enquiries please contact:

Dr Andrew Blatiak, Brunel Enterprise Centre, Brunel University, Uxbridge, UB8 3PH, UK.

Tel: 01895 816275, Fax: 01895 203099. Email: Andrew.Blatiak@brunel.ac.uk

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Notification of attendance

Please indicate

o I intend to come to the Activating Goodwill Workshop on 28th February 2002.

o I cannot come but I would like a manual priced £30.

o I cannot attend but I would like you to inform me about future workshops/seminars/courses organised by Brunel School of Business and Management and Brunel Enterprise Centre

 

 

 

Activating Goodwill Workshop

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